Black

White
Not usually printed since product starts out off-white.

Purple
PMS 2612 (brighter with more red than Violet swatch)

Violet
Between PMS 2685 and 2735 (bluer/ darker than Purple)

Navy Blue
PMS 289

Dark Blue
PMS Reflex Blue (similar to U.S. Postal Service’s “Priority Mail” blue)

Royal Blue
PMS 286

Bright Blue
PMS 300

Columbia Blue
PMS 279 (like sky blue but darker with no aqua)

Forest Green
PMS 343

Kelly Green
PMS 348 (a bit less blue than Emerald)

Emerald
Between PMS 340 and 341 (a bit bluer than Kelly Green)

Cool Green
PMS Basic Green (a light green with a hint of teal)

Spring Green
PMS 362

Yellow
Pantone Yellow

Medium Yellow
PMS 109

Lt. Yellow-Gold
PMS 124 (more pleasing against black than PMS 131 at right)

Md. Yellow-Gold
PMS 131 (stands out better against white than PMS 124 at left)

Yellow-Orange
PMS 1375

Orange
PMS 021 Basic Orange

Orange-Red
PMS Warm Red

Bright Red
PMS 185
 

Scarlet
PMS 1935 (between Bright Red and a cardinal red)

Rhodamine Red
PMS Rhodamine Red (between a magenta and a hot pink)

Rubine Red
PMS Rubine Red (between a magenta and Bright Red above)

Maroon
Between PMS 201 and 202 (more red than Burgundy)

Burgundy
PMS 222 (more purple than Maroon)

Medium Brown
PMS 1535

Dark Brown
PMS 732

Medium Gray
PMS 430

Metallic Silver
PMS 877 (see comments at bottom of page about metallic appearance)

Metallic Gold
PMS 872 (see comments at bottom of page about metallic appearance)

Metallic Copper
PMS 876 (see comments at bottom of page about metallic appearance)

What to expect about how colors will appear on your air fresheners . . .

How closely will the colors shown here match those on your printed air freshener? Since computer monitors can and do vary significantly from one to the next in their depiction of color, the colors here will match actual ink colors only approximately. In labeling the color swatches above, we have tried in the majority of cases to use color names that are commonly understood to mean certain colors and hues that just about everyone should be familiar with. The explanatory text below some of the swatches should also help better describe the color where needed. Use whatever you may be seeing on your computer screen as a rough guide, but trust the color name and/or description more.

For example, most people know that forest green is a dark green that looks more like the color of pine trees, while kelly green is a regular middle-of-the-road green more like the color of vivid green grass. However, a given monitor may display forest green closely, while at the same time kelly green could appear shifted toward blue more than it really is. Navy blue which is very dark might look lighter than it actually is. Pantone Warm Red may look somewhat melon-colored instead of its actual orange-red hue. Or scarlet red may appear color-shifted toward brown or russet somewhat, and so on.

“Pleasing color” vs. exact color. Screen-printing inks are vivid and give good “pleasing color.” This is what matters to most people, so take that into account with respect to the above comments about color variation between computer monitors. Remember, too, that a common color name may also mean a slightly different color to one person than it does to another. As long as the color is pleasing or “in the ballpark". If you do need exact color, supplying a Pantone/ PMS number or sending us a physical item with the color to match is essential and required.  This color may change slightly once fragrance oil is applied.

Metallic silver, gold, and copper appearance

True metallic look but not glittery/sparkly. The simulated metallic silver, gold, and copper above are rough approximations only, just a guideline as to the hue. For those unfamiliar, metallic inks have a true metallic look or sheen, with a finish that’s slightly textured or granular in effect. (Not overtly glittery or sparkly, though — that is, no visible flakes.) Metallic colors are composed using fine powders mixed with the ink itself. For obvious cost reasons, in the printing industry metallic gold and copper are mixed using a bronze powder, and metallic silver with an aluminum powder, with the metallic effect less pronounced for silver than for gold or copper.